Let’s talk about the emotional range of celebs in GIFs.
Lately at work, I’m communicating what I feel with Michael Scott GIFs.
It works well when a feeling has nuance and tone, such as "disgusted." Sometimes, the GIF is more expressive than words (“that disgusts me”) or emoji (😡🤢).
There's pretty much a Michael Scott GIF for every emotion. It’s easy to see that in the chart below, depicting 24 Michael Scott emotions, ranked by number of searches on Google's GIF Keyboard.
Most of these reflect quintessential Michael Scott moments, now eternally preserved in GIF form. These culturally significant events are modern idioms—reference points to express how we feel.
laugh is also in the #1 position. Here's another way to see that, depicted below as a percentage of all emotion searches, with Drake as a reference point.
About 1 in 7 searches are for “laugh,” his top emotion. “laugh” is a pretty common search generally, regardless of celebrity. Some celebrities’ top emotions are more unique, like “clapping” for Drake.
About 1 in 7 searches are for “laugh,” his top emotion. Here are other top emotions for celebrities.
Michael Scott also ranks highly for other emotions. About 1.3% of Michael Scott GIF searches are for “hurt,” the 2nd highest for any celebrity in the dataset.
Read the GIF stats for a different celebrity. 👇👇👇
Charlie Smart contributed to data analysis and development of this project.