The Pudding explains ideas debated in culture, visually (e.g., hip hop vocabulary, pocket sizes, comedy structure, and job automation).
Let’s talk about the emotional range of celebs in GIFs.
choose one
Let’s look at the emotional range of Zayn Malik GIFs.
His GIFs work well when a feeling has nuance and tone, such as "disgusted." Sometimes, the GIF is more expressive than words (“that disgusts me”) or emoji (😡🤢).
There's pretty much a Zayn Malik GIF for every emotion. It’s easy to see that in the chart below, depicting 24 Zayn Malik emotions, ranked by number of searches on Google's GIF Keyboard.
Most of these reflect quintessential Zayn Malik moments, now eternally preserved in GIF form. These culturally significant events are modern idioms—reference points to express how we feel.
“Calm” is the 12th most-searched emotion for Zayn Malik, likely due to the iconic fire drill scene.
“Anger” is the 10th most-searched emotion for Zayn Malik, likely based off of the “flaming Elmo” meme.
“Alone” is the most-searched emotion for Zayn Malik, likely based off of the “Leave Britney Alone” meme.
“Cry” is the 2nd most-searched emotion for Zayn Malik, likely based off of the widely popular “Crying Jordan” meme.
smile is also in the #1 position. Here's another way to see that, depicted below as a percentage of all emotion searches, with Drake as a reference point.
About 1 in 6 searches are for “smile,” his top emotion. “smile” is a pretty common search generally, regardless of celebrity. Some celebrities’ top emotions are more unique, like “clapping” for Drake.
About 1 in 6 searches are for “smile,” his top emotion. Here are other top emotions for celebrities.
Zayn Malik also ranks highly for other emotions. About 1.3% of Zayn Malik GIF searches are for “hurt,” the 2nd highest for any celebrity in the dataset.
Read the GIF stats for a different celebrity. 👇👇👇
Charlie Smart contributed to data analysis and development of this project.